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Activation & Roadshow Installation Services

Brand activations and roadshows are strategic tools that allow businesses to engage directly with target customers, create lasting impressions, and drive purchasing behavior. However, these programs are typically mobile and short-term, taking place in public spaces or shopping malls—environments that demand rapid installation, structural safety, and high mobility.

With over 15 years of experience partnering with leading brands (such as Grab, Onitsuka Tiger, and Garena), MPX (Melody Productionworx) provides comprehensive hardware installation services for activations and roadshows, ensuring your campaign runs smoothly and makes a brilliant impact.

Key Advantages of Choosing MPX for Installation

  • Smart Modular Structural Solutions: Instead of relying on bulky wooden or welded iron structures, MPX utilizes specialized modular aluminum framing and load-bearing truss systems. This allows for easy dismantling, compact packing, and seamless transport across multiple provinces or roadshow locations without compromising hardware quality.
  • Record-Breaking Setup Speed: Perfectly meets the tight scheduling requirements of shopping malls (such as Takashimaya and Crescent Mall) and large atrium spaces.

MPX’s engineering team can fully assemble complex booths in just a few hours overnight.

  • Integration of display technology and motion mechanics: Beyond hardware installation, we possess unique expertise in motion control systems, edge-to-edge SEG lightboxes, and the integration of LED screens and digital interactive platforms, helping activation booths attract large numbers of customers for immersive experiences.
  • Sustainable "Zero Waste" materials: We pioneer the use of recycled plastics and eco-friendly tension fabrics in construction, creating green event spaces that align with the sustainability goals of major corporations.

Comprehensive Installation Services for Campaigns

1. Activation Booth & Pop-up Store Construction in Shopping Malls & Supermarkets

  • Installation of ultra-flat brand identity backdrops, experiential counters, and physical product display shelves.
  • Setup of professional lighting systems and aesthetically concealed in-floor power cabling to ensure absolute safety for visitors.

2. Setup of Tech & Gaming Experience Zones

  • Construction of complex, high-load-bearing booth structures for large-scale gaming events (such as collaborations with Garena Free Fire, Arena of Valor/Liên Quân Mobile, etc.).
  • Ensuring absolute structural integrity to withstand continuous interactive pressure from thousands of participants.

3. Installation of Roadshow Pit Stops & Mobile Photobooths

  • Production and assembly of creative 3D photobooth clusters and mobile stage lightboxes at public squares, parks, or roadshow gathering points.
  • Provision of robust aluminum truss entrance archways designed to withstand all outdoor weather conditions.

Professional Implementation Process by MPX

  • Site Survey: Our technical team conducts on-site measurements, checks electrical layouts, and reviews installation regulations at the campaign venue.
  • Modular Production: All components are precision-fabricated at MPX’s workshop and undergo trial assembly before dispatch.
  • Rapid Transport & Setup: Our team handles mobile transport and complete installation, ensuring 100% brand visual consistency.
  • 24/7 Technical Support: MPX technicians remain on standby throughout the campaign to handle any issues that may arise.

ACTIVATE YOUR BRAND TOUCHPOINTS WITH MPX TODAY!

Let MPX transform your creative campaign ideas into flawless, safe, and immersive real-world experiences. Contact us today for an optimal construction plan:

  • Technical consultation hotline/Zalo: 0966797494
  • Email: info@mpx.vn
  • Address: B8/255E, Hamlet 2, Binh Hung Commune, Binh Chanh District, Ho Chi Minh City
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Author: Nguyễn Nhạc

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Case Studies - Exhibition

Melody Productionworx Constructs the Grab for Business Exhibition Space at InnoEx 2026

04/10/2026

120

Melody Productionworx Constructs the Grab for Business Exhibition Space at InnoEx 2026

At InnoEx 2026, Melody Productionworx was responsible for constructing the exhibition space and showcasing solutions for Grab For Business . The space was designed with a modern, intuitive aesthetic that aligned with Grab’s brand identity, while enabling visitors to explore digital operational solutions tailored for businesses. Moving beyond a standard information backdrop, the overall space was organized into distinct display modules, integrating imagery, screens, display plinths, LED systems, and 3D elements. Event Overview: Event Name: InnoEx 2026 - International Innovation Forum & Exhibition Theme: THE INFLECTION POINT - Where Global Shifts Fuel Business Reinvention Brand: Grab For Business Grab's Role: Mobility Partner Venue: Thiskyhall Sala, Ho Chi Minh City Date: August 19–20, 2026 Production Unit: Melody Productionworx

Construction of Eco-Friendly Booth – Plastic Circularity 2026

04/10/2026

108

Construction of Eco-Friendly Booth – Plastic Circularity 2026

On August 26, 2026, the program “Launching the Plastics Circularity Journey 2026” was held in Ho Chi Minh City, kicking off a series of activities promoting the circular economy model in Vietnam's plastics sector. Project Overview Program Name: Launching the Plastics Circularity Journey 2026 Contractor: Melody Productionworx Location: Ho Chi Minh City Scope of Work: Exhibition booth, photobooth, stage lightboxes, and overall event space items Construction Direction: Prioritizing sustainable, reusable materials and minimizing single-use components. In this project, Melody Productionworx executed the display area and event space items following an eco-friendly approach. Rather than focusing solely on aesthetics and delivery timelines, the construction plan prioritized sustainable materials, reusable components, and the reduction of single-use materials . Project Challenge For an event conveying the message of plastic circularity , the exhibition space also needed to visually reflect this spirit. Therefore, the construction items had to fulfill not only functional, finishing, and brand identity requirements, but also align with the program's sustainability direction in terms of material selection. Melody Productionworx prioritized solutions that can be disassembled, preserved, and reused , while incorporating recycled materials into several key elements of the project.

Melody Productionworx Executes the Full Construction of the InnoEx 2026 Exhibition Booth

04/10/2026

234

Melody Productionworx Executes the Full Construction of the InnoEx 2026 Exhibition Booth

InnoEx 2026 is an international event focusing on innovation, technology, business model transformation, and sustainable development. The event takes place over two days, August 19–20, 2026, at Thiskyhall Sala, HCMC, under the theme “The Inflection Point – Where Global Shifts Fuel Business Reinvention” . More than just an exhibition space for tech products and solutions, InnoEx 2026 also integrates exhibitions with specialized forums, networking activities for enterprises, startups, and investors, as well as programs fostering innovation. In this project, Melody Productionworx undertook the fabrication and installation of the entire booth system within the exhibition area , while also executing several key hardware decorative elements. This project clearly demonstrated our capacity for production management, assembly, and simultaneous completion of multiple exhibition scopes in an event space requiring tight scheduling and high synchronization.

MPX Constructs PlasticPeople Booth at SECC Using Zero-Waste Recycled Material Solutions

04/10/2026

428

MPX Constructs PlasticPeople Booth at SECC Using Zero-Waste Recycled Material Solutions

The MPX engineering team collaborated with the PlasticPeople brand to deliver a breakthrough exhibition space at the Plastics & Rubber Vietnam 2025 International Exhibition. We applied an aluminum profile framing solution combined with 100% collected and recycled plastic materials to realize the "Zero Waste Material" goal. The event space delivered a strong visual impact and fully conveyed the brand's message of protecting our green planet.

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