Coffee Expo 2026 Booths: Standard vs Custom Design?

Who is the Standard Booth at Coffee Expo 2026 Suited For?

A standard shell scheme booth is a pre-enclosed space model with a default size of 9 sqm, optimized for space investment cost-control strategies. Coex Vina provides a turnkey package of aluminum framing, partition systems, and basic furniture, completely minimizing the construction burden for exhibitors. This Coffee Expo booth registration solution accurately satisfies the market survey needs of small and medium F&B brands.

Dimensions and Basic Equipment of Shell Scheme Booths

Standard booths measure 3m wide and 3m long, including white panel walls, carpeting, one table, two chairs, and a company name fascia board. Organizers equip two fluorescent lights and one 5A electrical outlet to serve basic electronic equipment. B2B clients must note that this electrical system prohibits direct connection with high-capacity coffee machines or heavy-duty industrial equipment.

Business Groups Optimizing Costs with Pre-Built Booths

The shell scheme model expertly solves budget challenges for start-up groups distributing instant coffee, drip bag packs, or compact beverage ingredients. To boost brand awareness, businesses should print high-quality hiflex banners to apply directly over the white panel wall system. This decoration method makes turnkey SECC coffee expo trade fair booth construction quotations exceptionally economical.

Custom-Designed Booths: The Key to Closing B2B Deals in the Machinery Sector

Custom-designed raw space booths consist of completely bare floor space, requiring a minimum rented area of 18 sqm or more. This open-space system grants the autonomy to design coffee exhibition booths true to brand identity, creating a powerful visual impression on F&B investors. Business owners are free to innovate shapes and structures to directly attract potential B2B target customers.

Advantages of Professional Load-Bearing Bar Counters and MEP Integration

3-phase espresso coffee machines or industrial roasters demand an infrastructure platform with high and stable load-bearing capacity. The raw space booth construction method allows the installation of specialized raised flooring, safely concealing the entire underground water supply and drainage system beneath. Businesses must carefully consult how to arrange load-bearing bar counters for high-capacity espresso machines to operate smoothly throughout the three-day event.

Brand Identity Challenges for Specialty Coffee

The Specialty Coffee segment must construct a professional Cupping tasting area and a private contract negotiation room. Industry leaders like Trung Nguyen Legend and La Marzocco regularly leverage custom raw space layouts to showcase their scale and affirm their leading position. Distinct spatial separation helps sales teams maintain high focus when closing wholesale orders with distributor partners.

Analyzing Hidden Costs Between the Two Booth Types at SECC

Business owners must factor in incidental fees beyond the initial space rental to formulate an accurate budget. Raw space contractors incur additional SECC management fees, construction deposits, and badge issuance fees for setup personnel. Below are precise budget measurement benchmarks for applying budget-saving F&B exhibition space rental experiences:

• Shell Scheme Booths: Practically zero SECC floor space management surcharges, completely exempt from infrastructure construction deposit requirements.
• Raw Space Booths: Incurs 100% of SECC space management fees, high-capacity electrical registration fees, and mandatory exhibition floor protection bonds.

Spatial Layout Solutions for Highest Efficiency

Coffee Expo 2026 organizers anticipate welcoming over 20,000 visitors, making the most detailed Hall A floor plan essential for maintaining smooth traffic flow. F&B booths must establish live brewing stations, generating strong sensory touchpoints that stimulate both the vision and palate of viewers. Brand owners should orient their booth frontages toward the Vietnam Super Barista Championship stage to fully leverage passive traffic.

Frequently Asked Questions About Participating in F&B Exhibitions

What are the standard booth dimensions at Coffee Expo 2026?

Standard booth dimensions provided by Coex Vina measure 3m x 3m, totaling 9 sqm. Panel wall frames reach a height of 2.5m, accompanied by matching floor carpets and basic lighting systems.

How is the 3-phase electricity cost for custom raw space booths calculated?

The SECC exhibition center calculates 3-phase electricity unit prices based on the total amperes (A) or kilowatts (kW) registered by businesses prior to the event. Exhibitors must pre-pay these utility fees alongside contracting a reputable raised-floor contractor for concealed plumbing installation.

Which booth type should a roasted coffee start-up use to optimize costs?

Newly established roasted coffee start-ups should prioritize renting a 9 sqm shell scheme booth. This space package maximally restricts incidental costs, fitting the objectives of sampling distribution and direct retail sales.

How long does the organizer permit for raw space booth construction?

Coffee Expo Vietnam organizers typically grant raw space setup rights exactly 48 hours prior to opening day. Contractor teams must mobilize labor to work continuously day and night to ensure designs are completed on schedule.

Next Action for You

Trade visitors and B2B business owners should promptly reference the registration guide for Coffee Expo 2026 Premium Passes. Early tier upgrades ensure full participation in in-depth Cafe Workshops alongside international F&B experts. Attendees must contact organizer Coex Vina or register online via the official portal before 23:59 on October 28, 2026.