The Trend of Eco-friendly Booths in the Current Exhibition Industry
The "Green Booth" trend of 2026 is emerging as a key shopping solution, focusing on the distribution of high-energy-efficiency appliances and ESG-compliant products. This eco-friendly model enables households to directly cut electricity costs by 40% while creating market expansion opportunities for sustainable manufacturers.
1. Overview of the "Green Booth" Trend in Vietnam
The 2026 "Green Booth" trend represents a modern retail model centered on distributing high-energy-efficiency appliances and ESG-compliant products. This model directly connects high-tech manufacturers with consumers, strongly promoting sustainable purchasing habits. Real-world data demonstrates that these display areas are reshaping the consumption patterns of millions of households.
Origins and National Strategy (VNEEP3 & Decision 889/QĐ-TTg)
The Government issued Decision No. 889/QĐ-TTg and the VNEEP3 national program to guide the development of eco-friendly supply chains. These legal frameworks provide a solid foundation for the Ministry of Industry and Trade to design a nationwide network of eco-friendly retail outlets. Businesses adopting these standards receive significant support from state agencies to scale up their operations.
The connection between manufacturers and distribution networks plays a pivotal role in the green goods supply chain. This close collaboration ensures that energy-efficient products reach customers quickly and optimizes commercial processes.
This collaboration generates sustainable revenue for all partners within the value chain.
Core Objective: Towards Net Zero 2050
The Net Zero 2050 goal necessitates a robust shift toward a circular economy, where waste is transformed into new raw materials. Eco-friendly exhibition zones play a pivotal role in disseminating greenhouse gas emission reduction solutions throughout society. Consumers who purchase recycled products directly contribute to the goal of mitigating global warming.
2. Key "Green Booth" Models Shaping 2026
The year 2026 marks the strong development of three specialized eco-exhibition models in the domestic market. Each zone is designed to address specific challenges regarding energy conservation, sustainable trade, and the construction of a comprehensive ESG ecosystem. These touchpoints can be found at various national exhibition centers.
Energy-Saving Booth Series (Ministry of Industry and Trade)
The Department of Innovation, Green Transformation, and Industrial Promotion is directly implementing 25 thematic exhibition zones in 2026. Events such as ENTECH HANOI and trade fairs in Da Nang attract hundreds of technology brands showcasing their solutions. This series of activities creates an interactive space where scientists and end-users can engage directly.
These zones prioritize showcasing machinery certified for "Highest Energy Efficiency" by accredited bodies. Visitors can experience firsthand the optimal performance of equipment bearing green energy star labels. The Ministry of Industry and Trade expects this model to encourage manufacturers to continuously improve their technical processes.
HANE Green Trade Hub
The Ho Chi Minh City Association for Conservation of Nature and Environment (HANE) has established business connection zones at the VIFA ASEAN and VIETBEAUTY event series. These trade promotion activities create cooperation opportunities for manufacturers that adhere to environmental protection standards. Thousands of international partners have sourced bio-recycled materials here.
HANE’s model focuses on spreading the message of circular economic development to the export business community. Participating partners gain access to a customer base that values sustainable ecological principles. The event series serves as a catalyst to elevate the standing of Vietnamese goods on the regional ESG map.
The Pioneering ESG Store Model
The ESG Store project at Vincom Plaza Cong Hoa offers a comprehensive green commercial ecosystem for urban consumers. This retail outlet brings together organic agricultural products and items utilizing BioGreen biomaterials. Professionally arranged displays ensure easy access to clean food sources for shoppers.
Participating brands must meet rigorous criteria regarding social responsibility. The operation of the ESG Store provides a practical green transition solution for small and medium-sized enterprises. Shopping data indicates a very high rate of customer return visits.
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